Dr. Willy Dayan and Laura Cafik-Martin are experts in their field both in and out of the office. See how they demonstrate their consultation approach TOGETHER for a WOW experience each and every time.

Learning Objectives

Identify who says what and when!
Modify your existing approach to improve closure rates.
Recognize the importance of speaking patients language. Avoid getting lost in translation.

Speakers: Dr. William Dayan, DDS, CertOrtho & Laura K. Cafik-Martin, CDSII

Dr. William Dayan received his DDS from the University of Toronto in 1986. Following a year of general practice residency at the Montreal Jewish General Hospital and two years in private general practice, he returned to the University of Toronto and completed his diploma in Orthodontics in 1991. Dr. Dayan attends the Pankey Institute for Advanced Dental Education.  Over the last 10 years Dr. Dayan has lectured worldwide about Aligner Orthodontics, and how to get great results in all types of cases.  He himself has treated over 3,000 cases, and coached over 10,000 ClinChecks for other clinicians.

Laura worked as a certified dental assistant for six years before becoming Dr. Willy Dayan’s Treatment Coordinator in 2003. The two collaborated and developed a unique communication and presentation style that continues to exceed patients expectations. Laura began lecturing in 2014 and quickly became recognized for her enthusiastic teaching methods. She has been a popular speaker at the AAO, Invisalign Summit and monthly study clubs throughout North America. Laura is also available for other coaching services through her business, Coaching by LCM.